Olivier Primeau: Net Worth, Family, Business & Show

There’s something intriguing about a Quebec entrepreneur who openly calls himself “not yet a billionaire” — and makes a TV show about it. Olivier Primeau, the CEO and co-owner of Groupe Midway, has built a business empire around Beach Club, Beach Day Every Day, and a string of other ventures, yet his net worth remains a mystery.

Date of birth: November 14, 1985 ·
Age: 39 (as of 2025) ·
Instagram followers: 722,000 ·
Role: CEO and co-owner of Groupe Midway ·
Reality show: “Olivier Primeau, pas encore milliardaire!” on Crave / Prime Video

Six key facts about Olivier Primeau, one pattern: most of his personal finances remain off the record, while his business reach is well documented.

Here is a summary of the basic biographical data available.

What is Olivier Primeau’s net worth?

Primeau’s net worth is not publicly disclosed in any reliable financial document. The title of his reality series — Olivier Primeau, pas encore milliardaire! — translates to “Olivier Primeau, not yet a billionaire!” and is a direct admission that he has not reached that threshold. According to a report from Le Regard (Quebec business publication), his salary is said to oscillate between $300,000 and $400,000 per year, and his alcohol company Beach Day Every Day was estimated at roughly $50 million. However, these figures come from the entrepreneur himself and have not been independently verified.

How has Olivier Primeau’s net worth changed over time?

Primeau acquired the Beachclub de Pointe-Calumet with his family in 2015, according to Wikipedia (French-language encyclopedia). Since then, he has launched Beach Day Every Day, a canned alcoholic beverage, which Le Devoir (Quebec daily newspaper) reports has sold several million cans, generating tens of millions of dollars. The pattern suggests steady growth, but no audited financial statements are available.

What is Olivier Primeau’s net worth in Canadian dollars?

No official figure exists. The show’s premise — that he is not yet a billionaire — implies his net worth is below $1 billion CAD. Le Regard’s estimate of $50 million for his alcohol brand suggests a personal net worth likely in the low millions, but this remains speculative.

The implication: Without third-party verification, his net worth is best described as “substantial but not billionaire-level.”

Who are Olivier Primeau’s family members?

Details about Primeau’s family are scarce. No publicly available source names his father or his wife. According to Wikipedia (French-language encyclopedia), he is from Sainte-Martine, Quebec, and his family was involved in the IGA grocery business. A report from Le Regard (Quebec business publication) notes that he became director of a second family IGA at age 20, overseeing more than 150 employees, but the father’s identity is not given.

Who is Olivier Primeau’s father?

Not named in any of the verified sources. His family background is linked to the IGA grocery chain, but the father’s name has not been disclosed in media.

Who is Olivier Primeau’s wife?

No information about a spouse has been found in the research. Primeau has not publicly discussed his marital status in interviews.

Does Olivier Primeau have children?

Not specified in any available source. This remains private.

The pattern: Primeau keeps his personal life tightly guarded, making his family details a blank spot in an otherwise public biography.

How old is Olivier Primeau?

Primeau was born on November 14, 1985, according to Wikipedia (French-language encyclopedia) and Le Regard (Quebec business publication). As of 2025, he is 39 years old.

What is Olivier Primeau’s date of birth?

November 14, 1985.

What is his zodiac sign?

Scorpio (November 14).

The pattern: At 39, Primeau has achieved significant business success, but his age also puts him in a cohort of young entrepreneurs who are still building toward their peak wealth.

What cars does Olivier Primeau own?

Primeau has been seen with a Ferrari, but no official list of his cars exists. Social media posts and paparazzi shots suggest he owns a Ferrari, but details such as model and year are unconfirmed. According to a radio segment from 95.7 KYK (Quebec radio station), the topic of his luxury cars is part of the public fascination with his lifestyle.

What Ferrari does Olivier Primeau drive?

Not specified in the research. The Ferrari sighting is widely reported but lacks precise confirmation.

Does Olivier Primeau own other luxury cars?

No evidence of additional luxury vehicles beyond the Ferrari has been found.

The catch: Without a verified inventory, his car collection remains a symbol of wealth rather than a documented fact.

What is Olivier Primeau’s business background?

Primeau is the CEO and co-owner of Groupe Midway, which operates the Beachclub de Pointe-Calumet and the Beach Day Every Day brand. According to Le Devoir (Quebec daily newspaper), production and distribution of Beach Day Every Day are handled by Labatt, the Beachclub’s main partner. He also launched ventures including frozen poutine, music festivals, and water valuation projects, as reported by Le Regard (Quebec business publication).

What is Groupe Midway?

Groupe Midway is the holding company through which Primeau and his family manage the Beachclub and related assets. It is not a publicly traded entity, so its finances are private.

How did Olivier Primeau become an entrepreneur?

He started working in the family IGA grocery stores at a young age, becoming director of a second store at 20. His entrepreneurial leap came in 2015 when the family acquired the Beachclub, a massive lakeside nightclub and event venue in Pointe-Calumet.

What reality show did he star in?

The three-episode documentary series Olivier Primeau, pas encore milliardaire! premiered on Crave and Prime Video on July 15, 2026. 985 FM (Quebec radio station) described it as exploring how he transformed his popularity into money. Apple TV (streaming platform) lists the show with a French title, indicating its primary audience is Quebec francophones.

The pattern: Primeau has built a diversified portfolio of businesses, but his media savvy is what keeps him in the public eye — and the show itself is a monetization of his own story.

“Olivier Primeau, pas encore milliardaire.”

— Title of his reality series, as listed on Apple TV (streaming platform)

“C’est un beau format et on voit où tout a commencé.”

— Radio host on 985 FM (Quebec radio station), describing the documentary

For Quebec entrepreneurs and viewers fascinated by the intersection of business success and media fame, the takeaway is clear: Primeau has mastered the art of turning a public persona into a revenue stream, but his financial transparency remains low. The show’s title says it all — he is not yet a billionaire, and he is okay with letting the world watch him try.

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